Robyn Erdman - Keystone Creative
The thing that makes everything hold
You have the vision. You have the drive. What you need is someone who can build the infrastructure around it, make it visible to the world, and keep it running while you get back to what you're actually good at.
"Robyn helped my business grow in ways I was unable to imagine. She brought in more business, but also better, more profitable business. Really the keystone to my business running smoothly and in an upward trajectory."
— Ben Moffatt, Sound Decision
My Story
I'm a born Yukoner, by my hard working mom. I was born with The Hustle. Selling pocket novels to travelers, braided strings, and poorly painted pictures before I could pronounce my own name (good one, little Wobyn). I was also born A Helper. Helping bake, stamp envelopes for my mom's office, and hours of volunteering for Folk Society Coffee Houses, Frostbite Music Festival, and so many more.
It seemed like others knew exactly what they wanted to be — a doctor, a traveler, a mom… I didn't have a path laid out and I never knew why. All I knew was that I lived to be a helper, and I couldn't help but hustle.
Turns out, what I wanted didn't exist yet. Not quite a consultant, not quite a project manager, not quite a marketer — something that holds all of it together. The thing that makes everything else work. This is my mission, now tell me yours. I've got the infrastructure. Let's build something worth talking about.
Who I Work With
I love working with founders who are a little unconventional, deeply passionate, and ready to stop being the best kept secret in their industry.
If you have vision but the tech, the branding, the red tape, or the online presence is the thing standing between you and growth — that's exactly where I come in.
Big Bear Co. — I helped launch this business in 2015 when they won Best New Business. In 2024, they won Business of the Year.
Launching Your Business Digitally
You don't have to like it, you do have to use it. Fool-proof systems so you can set it up once, get it right, and never rebuild from scratch.
Where Are You Right Now?
Discovery Intensive — $350-$500
You need direction before you're ready to build. We spend half a day mapping exactly what you need, in what order, so you stop guessing and start moving.
You leave with a written roadmap - exactly what to build, in what order, with nothing left to guess.
Launchpad — $800-$1,200
You've got a plan but you're paralyzed by the foundational steps. I handle the red tape, the brand basics, and the setup so you can launch with confidence.
Business name, logo, brand direction, registration, and social profiles — set up and ready to use.
Foundation — $2,500-$4,500
Your business exists but the world can't find it, understand it, or buy from it. I build the infrastructure — website, tools, content strategy toolbox, social presence — and stay in your corner for a year while you grow into it.
You get a live website, connected tools, a social presence that makes sense, and a content strategy you can actually use yourself — plus a year of minor fixes and check-ins so nothing falls through the cracks
Operations Intensive — $800-$1,200
You're building a team and your onboarding is held together with good intentions. We spend a full day turning that into something that actually works.
You leave with a working onboarding package — policies, process docs, and the materials your team actually needs — built in a single focused day.
Partner Retainer — $1,500-$3,000/mo
Your business is running but there's a growing list of things you never get to. I become your ongoing creative and strategic partner, within boundaries that work for both of us.
Priority support Monday through Friday, monthly scope defined together, quarterly strategic check-ins.
"Robyn is the best. She is very talented and professional and helps the whole process go smoothly."
— Candice Nicloux, Founder of That Saucy Lady
Check out my Work
Websites are just a portion of what I do, but they’re a great way to showcase my clients! Check out their work and my websites.
Normandy Living - Supported Independent Living for Seniors - https://www.normandyliving.com/
Inclusion Yukon - Support for People living with Intellectual Disabilities - https://www.inclusionyukon.org/
Big Bear Co. - Tropical twist on Northern Dining and Yukon’s largest Liquor Retailer - https://www.bigbearco.ca/
Whiskey Jacks - Neighborhood Pub and Liquor Sales - https://www.whiskeyjacks.ca/
Yukon Home and Tour - Rural Yukon Tours - https://yukontour.ca/
Celestial Spark Holistics - Spiritual Guidance and Intuitive Healing - https://www.celestialsparkholistics.ca/
Marsh Lake Community Society - Community Recreation Society - https://www.marshlakecommunity.ca/
Sound Decision Yukon - Satellite and A/V installation - https://www.sounddecisionyukon.com/